Magic of Light 2016

Light Installations, Holograms & OptoClonesTM

Moscow, Russia

click here to visit the official webpage of the organizers

Facts

An edutainment production for sophisticated visitors of all ages

Title: MAGIC of LIGHT Installations, Holograms & OptoClones

When: 15 Jan 2016 - 31 May 2016, open daily (11:00-21:00)

Where: The Saltykov-Chertkovs Mansion, Myasnitskaya Street 7, Moscow

Who: Optics Museum ITMO University - Hellenic Institute of Holography

Cooperation: World of Science, St. Petersburg and Moscow branch of Higher School of Economics (HSE)

Size: 900 sqm total halls size (3 floors), 200 exhibits, 9 thematic modules

Languages: Russian / English

Attendance: 46,000 visitors total number

Trailer

Local press media promo video

Unmute for audio

Press

Identity

Original graphic art logotype elements

MoL2016 TheEgg logoMoL2016 text logoMol2016 MagicOfLight (logoMoscow)

Bilingual labels for exhibits

Pencils by Inaki (label)TheKIssII (label)Round Stickers

Info flyer with map layout (3 floors)

MoL2016 Map Brochure Page1 largeMoL2016 Map Brochure Page2 large

MoL2016 BusStop Poster largeMoL2016  roll up

The Concept

MoL2016 MoscowMansion mediumBuilding on the success of the St. Petersburg exhibition during the second half of 2015, MAGIC of LIGHT moved on to Moscow for the first part of 2016. The selection of venue was exquisite: The Saltykov-Chertkovs Mansion, a historical residence with an intriguing history, appearance and comfortable accessibility at the very sophisticated modern center of the vast Russian capital. A building associated with mysteries, secret passage to Kremlin, hiding places, historical crimes, lost treasures and a war refuge could only leave an imprint to visitors' impressions. In this location where another commercially successful parallel event based on a world of illusions, "Alice in Wonderland" was running, it was a natural development for our content to be adapted in a complementary way more towards technology-based entertainment leading indirectly to subliminal science education.

Our syllabus of more than 200 exhibits covered a total area of 900sqm extending in three levels (entrance/ground floor, basement and first floor) and included:  READ MORE

 

The Implementation

MoL2016 ArtisticRoomPerspective small

In spite of its large area size (900 sqm extending over three floors) and the very large number of exhibits (more than 200 'labels' grouped in 9 notional modules), the exhibition was installed in practically less than one week thanks to the efforts of the joint teams from Russia and Greece. This was even more of an achievement given the extremely tight preparation time and need for non-stop concerted improvisation from the part of its curators on account of limited degrees of allowable intervention with the building interior.

MoL2016 GuidedTourMagic ForestExternal content on stereoscopy, 3D-viewing technologies and digital content was contributed and operated by students of the collaborating HSE University. Equally, students from both ITMO University and HSE volunteered for daily maintenance of the exhibits but, more importantly, for group guided tours through the exhibition levels, a popular practice for Russian audience. For more independent visitors, audio speakers installed at strategic points introduced and guided them around each hall (narration by Prof. S.Stafeev). READ MORE...

 

Photos

Videos

THE OFFICIAL DEMO TOUR

CAMERA WALK THROUGH EXHIBITS

VIDEO CLIP from REN-TV

A VIDEO CLIP with artistic flair

PATIENTLY WALK THROUGH SELECTED EXHIBITS, AMATEUR VIDEO FOOTAGE